World Hearing Day 2020
Living with unaddressed hearing loss means unknowingly missing out on important sounds and words, making it difficult and tiring to carry out conversations and interact socially.
An online survey was conducted by Atomik Research among 12,325 respondents from UK, USA, China, Italy, UAE, Egypt, Germany, Austria, Mexico, Israel, Spain, Colombia and Argentina. The research fieldwork took place on 1st January – 10th January 2020. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.
Frustration at communication difficulties is the main concern (31%) in case of hearing loss – with 17% also fearing social isolation and personal safety risk.
A third of respondents (31%) never had their hearing checked – with 22% having done last time 5-10 years ago.
However, in day to day life, 29% of respondents turn the TV/Radio volume too high, use subtitles or AD description (18%) or need to stand very close to people that speak to them (17%) – in order to hear.
Additionally – 38% of respondents had to ask the other person to raise their voice so they can be heard; 19% used text or emails in order to communicate with someone who couldn’t hear them.
A quarter of respondents (26%) don’t know anyone with hearing issues, 39% know a close family member and another 10% a distant family member; 15% think they themselves suffer with hearing issues.
The main reason why people don’t have their hearing checked (more often) is because they don’t think is a priority (41%) followed by lack of awareness on the topic (22%).
Some of the ways to motivate/encourage people to take a hearing test more often are: mandatory yearly check-ups (35%), if GP could do it (29%) or if more awareness campaign (24%).
Nearly half of respondents (48%) think the society is doing something but not enough for the people with hearing loss.
Respondents associate traffic (37%) most with their place of living, followed by the sounds of animals, like barking dogs (34%). Buskers on the street (5%), water fountains (5%) and underground trains (6%) is what respondents associate least with their home.
When in the city, respondents appreciate the sounds of birds chirping (42%) most, followed by music (37%) and the sound of water (accumulated 58%). Bus bells (4%), car horns (4%) and street cleaners (3%) are the sounds least appreciated by respondents.
Globally, construction noises such as drilling (46%) and general traffic noise including car horns (45%), car alarms (39%) and sirens (33%) are the most disturbing sounds when in a city. The least disturbing and disliked sounds include people chatting (7%) and bike bells (6%).
When you or someone in your life is affected by hearing loss, check your hearing, encourage your loved ones to check their own hearing and offer support.
Explore how hearing works and learn more about the different types of hearing loss and hearing solutions.Learn more
The HearPeers Mentor Programme offers valuable information and support on life with a hearing implant. It allows you to connect directly with other hearing implant users – the HearPeers Mentors.Learn more
Download the survey with detailed information on the different countries.Download Survey [PDF, 1.1 MB]
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